It has been over a year since Heartland Boy launched his blog and started writing about topics such as personal finance and lifestyle. As the chief digital marketing strategist of Heartlandboy.com, Heartland Girl has done a rather decent job in designing the website to optimise user experience. However, the website is still not getting enough traffic and Heartland Girl attributed this to Heartland Boy’s acute lack of digital marketing knowledge. Having attended some online digital marketing course, Heartland Girl boasted that she knew how to increase organic search traffic for heartlandboy.com. To break down the jargon, Search Engine Optimisation (‘SEO’) is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords.
Heartland Boy, “Dear, please perform your SEO magic and save heartlandboy.com.”
Heartland Girl replied, “That is not within my job description. Besides, you said you have Dylan the digital marketing guru right?”
Through her provocation, Heartland Girl unwittingly provided the eureka moment for Heartland Boy. He promptly gave Dylan a ring and registered for Equinet Academy’s Search Engine Optimisation Course. Here is his review and why he thinks that you should sign up for Equinet Academy SEO course in Singapore.
1. Hands-On Activities Supplemented With Real Case Studies
What Heartland Boy likes most about Equinet Academy SEO Course is the amount of hands-on activities conducted in the class. Dylan would often spend approximately an hour on theoretical lessons before getting the class to work on real case studies. To start things off, the attendees were asked to work in pairs and brainstorm on keywords for a particular search intent. Most importantly, Dylan allows the class to use their own websites as real-life examples. During his own sharing, Heartland Boy and his partner brainstormed that someone who was thinking about applying for a cashback credit card would potentially type in the following keywords:
“best cashback credit card in Singapore”
“standard chartered unlimited cashback credit card”
“credit card with highest cashback”
These hands-on activities were incredibly useful as it forces one to think about the search intention from the end user perspective. Most importantly, Equinet Academy’s SEO Course really delivers and provides actionable strategies that have direct relevance and applicability to your field of work. Indeed, teach a man to fish and you feed him for a lifetime.
2. Unique Composition Of Class Promotes Greater Learning
It was really a bonus that Heartland Boy’s class was made up of entrepreneurs, digital marketing analysts from multinational companies, students and a blogger (Heartland Boy!). Heartland Boy was forced to think like an entrepreneur and benefitted immensely from his classmates’ sharing. For instance, there was a classmate who worked for a flower delivery shop. Her boss sent her for this SEO marketing course because their website no longer ranked in the top 5 on Google search results. As she used her company as a sample case study, the class brainstormed on the important keywords and analyzed the respective search volume. Finally, the class was able to apply the theories taught to immediately suggest ways to improve her company’s website on-page SEO.
Heartland Boy can imagine that his classmate will be eagerly returning to work the next day to put those strategies into action. There was so much value generated from the class discussion that Heartland Boy wouldn’t be surprised if she gets a promotion at work!
3. Conducted By A Competent And Passionate Instructor
Perhaps the most compelling reason to sign up for Equinet Academy SEO course is the brilliance of Dylan. He holds certifications in Google Adwords, Google Analytics as well as an advanced certificate in training and assessment awarded by Workforce Development Authority (‘WDA’). Since he constantly writes thought articles on digital marketing, he is able to keep his eyes and ears peeled to the industry.
All the techniques and strategies taught by Dylan culminated into a mega case study on the second day of the SEO workshop. In the case study, the students were hired as SEO consultants and urged to execute both on-page and off-page SEO strategies. During the sharing by each group, you could tell that Dylan was a very proud instructor who had just taught his class well. Most importantly, Heartland Boy thinks the best endorsement of Dylan’s competency is Equinet Academy consistent ability to rank in the top 3 of Google search engine for the relevant keywords.
In addition, Dylan’s passion for SEO grows on the class. Another reason why Equinet Academy SEO Course is value for money is the free consultation that he provides during breaks. Students who prefer a more personal and private session could often be seen seeking his advice and expertise during lunch breaks and after classes. He would take every student seriously and approach each issue patiently and objectively. Even a SEO dummy like Heartland Boy could learn the techniques of SEO from Dylan. Clearly, it is evident that Dylan is committed to ensure that his students understand and grasp the concepts that are being taught.
4. Tremendous Value For Money
The best news is that Equinet Academy Search Engine Optimisation Course is relatively affordable at a total price of $740 (eligible for up to 95% subsidy). Comparing this amount to the thousands charged by over-hyped SEO superstars, Heartland Boy would say that students will get tremendous value for the money spent. In addition, Dylan is very generous with his sharing. You will be able to get free online resources such as a SEO checklist as well as a very handy A to Z SEO glossary of terms and definitions.
If you are unable to get your company to subsidise the course fees or obtain a Productivity and Innovation Credit (‘PIC’) grant, you can pay for the course with your SkillsFuture credits as well. Besides the SEO course, do consider the website creation course which Heartland Boy also attended! This makes perfect sense since a good SEO infrastructure during your web design stage makes it easier for you to rank well on Google search engines.
Review Of Equinet Academy SEO Course
Well, if you are still undecided on attending this SEO training course, do check out the numerous testimonials, reviews and feedback found on its website. Unsurprisingly, haunted by the fear of missing out (“FOMO”), Heartland Girl actually pleaded to join the best SEO course as well! Being an objective person, Heartland Boy agreed that his staff should attend training to ensure that their skill sets stay relevant. Therefore, a friendly competition between Heartland Girl and Heartland Boy is now underway to see who is able to grow their respective websites through organic search traffic. The competitive Heartland Boy shall practise his SEO tutorials periodically to stay attuned. Stay tuned to find out who emerges triumphant!