Heartland Boy

Seriously Singaporean Financial Literacy

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  • Investment
    • Investment
      • REITS
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    • review-of-dividend-machines-by-the-fifth-person

      Review of Dividend Machines By The Fifth Person

      February 22, 2021 By Alison_Liew 7 Comments

    • performance-review-2022

      Heartland Boy 2022 Investment Performance Review

      posted in Investment, Singapore Stocks

    • hdb-bto-and-hdb-resale-prices-have-increased-are-they-still-affordable

      HDB BTO and HDB resale prices have increased, are they still affordable?

      posted in Investment, Singapore Property

  • Banking & Insurance
    • Banking & Insurance
      • Bank Deposits
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    • review-gxs-bank-trust-bank

      Review of GXS bank and Trust bank Savings Accounts

      posted in Bank Deposits, Banking & Insurance

    • review-instarem-amaze-card-foreign-currency-fee-cashback

      Review of Instarem amaze Card: Avoid foreign currency fees, receive additional cashback

      posted in Banking & Insurance, Credit Card

    • benefits-insurance-singlife-careshield-plus

      6 benefits when you upgrade your long-term care insurance coverage with Singlife CareShield Standard or Singlife CareShield Plus

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
      • Singapore SRS
      • Taxes
    • cpf-calculate-interest-rate-increase

      How Are CPF Interest Rates Calculated? Will They Increase In A High Interest Rate Environment?

      posted in Retirement, Singapore CPF

    • invest srs

      Why Invest Your SRS Funds In ETF

      posted in Retirement, Singapore SRS

    • Heartland Boy’s strategy to maximise his personal income tax reliefs in 2022

      October 26, 2022 By Alison_Liew 4 Comments

  • Lifestyle
    • Lifestyle
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    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • My family holiday to Australia’s Brisbane, Gold Coast and Sunshine Coast

      posted in Lifestyle, Travel

    • how-much-my-family-saves-in-transport-costs-from-cycling

      How Much My Family Saves In Transport Costs From Cycling

      posted in Lifestyle, Parenthood

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Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 2,054,374 Pageviews (all-time)
  • 1,467,129 Unique Visitors (all-time)
  • 72,249 Pageviews
  • 40,908 Unique Visitors
  • 17.5% Return Visitors
  • 1.41 Pages Per Visit
  • 01:13 Average Time On Site

(based on Google Analytics stats from time period of 01 Jun 2020 to 30 Jun 2020)

Audience Profile

  • 60% Male
  • Ages 25 – 34
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at alison@heartlandboy.com.

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Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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