Heartland Boy

Seriously Singaporean Financial Literacy

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  • Investment
    • Investment
      • REITS
      • Singapore Stocks
      • Singapore Property
      • Cryptocurrency
    • banner-woolworths-office

      At What Share Price Would I Be A Buyer Of AIMS APAC REIT?

      August 12, 2023 By Alison_Liew 2 Comments

    • rookie

      Rookie Investment Mistakes I Made When I Was A Beginner Investor 10 Years Ago

      posted in Investment, Singapore Stocks

    • hdb-bto-classification

      New HDB BTO Classification Framework, What Are The Possible Consequences?

      posted in Investment, Singapore Property

  • Banking & Insurance
    • Banking & Insurance
      • Bank Deposits
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      • Credit Card
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    • gxs-348

      Is GXS 3.48% Interest Rate Promotion The Shortest Ever In Singapore?

      posted in Bank Deposits, Banking & Insurance

    • scb-simply-cash-credit-card

      SCB replaces its unlimited cashback card with the simply cash credit card- here’s my review

      posted in Banking & Insurance, Credit Card

    • cancer-drug-list

      How Integrated Shield Plans’ downgrade from as charged to 5X of Medishield Life’s limit for cancer treatments affect you

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
      • Singapore SRS
      • Taxes
    • matt-bennett-78hTqvjYMS4-unsplash

      Getting down to some common misconceptions CPF LIFE

      posted in Retirement, Singapore CPF

    • invest srs

      Why Invest Your SRS Funds In ETF

      posted in Retirement, Singapore SRS

    • gst-increase

      Beat The GST Sales Campaigns Brought Out Some Irrational Financial Decisions

      January 29, 2023 By Alison_Liew Leave a Comment

  • Lifestyle
    • Lifestyle
      • Dining
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      • Parenthood
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    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • My family holiday to Australia’s Brisbane, Gold Coast and Sunshine Coast

      posted in Lifestyle, Travel

    • customised-baby-cake-lenora

      How We Celebrated Lenora’s 100-Day Baby Shower In 2023

      posted in Lifestyle, Parenthood

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Work With Us

Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 3,041,143 Pageviews (all-time)
  • 1,584,614 Unique Visitors (all-time)
  • 45,717 Pageviews
  • 31,400 Unique Visitors
  • 11.2% Return Visitors
  • 1.25 Pages Per Visit
  • 02:50 Average Time On Site

(based on Google Analytics stats from time period of 01 Feb 2023 to 28 Feb 2023)

Audience Profile

  • 50% Male
  • Diverse age group from 18 – 65
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at alison@heartlandboy.com.

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Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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