Heartland Boy

Seriously Singaporean Financial Literacy

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    • review-of-dividend-machines-by-the-fifth-person

      Review of Dividend Machines By The Fifth Person

      February 22, 2021 By Alison_Liew 7 Comments

    • rex-internationa-initiation-report-target-price

      Rex International Initiation Report- How Much Is My Target Price

      posted in Investment, Singapore Stocks

    • my-experience-helping-my-parents-apply-for-hdb-sale-of-balance-sbf-flats

      My Experience Helping My Parents Apply For HDB Sale Of Balance (SBF) Flats

      posted in Investment, Singapore Property

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    • using-the-dbs-multiplier-insurance-category-hack-to-enjoy-higher-interest

      Using the DBS Multiplier Insurance Category Hack To Enjoy Higher Interest Rate

      posted in Bank Deposits, Banking & Insurance

    • review-instarem-amaze-card-foreign-currency-fee-cashback

      Review of Instarem amaze Card: Avoid foreign currency fees, receive additional cashback

      posted in Banking & Insurance, Credit Card

    • gro-capital-ease-eco-inforgraphic

      REVIEW OF INCOME’S 3-YEAR INSURANCE SAVINGS PLAN: GRO CAPITAL EASE ECO

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
      • Singapore SRS
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    • parents-heres-how-you-can-check-your-child-cpf-account-with-ease-now

      Parents- Here’s how you can check your child CPF account with ease now

      posted in Retirement, Singapore CPF

    • invest srs

      Why Invest Your SRS Funds In ETF

      posted in Retirement, Singapore SRS

    • what-i-did-this-year-to-reduce-my-income-tax

      What I Did This Year To Reduce My Income Tax

      December 14, 2020 By Alison_Liew 3 Comments

  • Lifestyle
    • Lifestyle
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    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • cruise-to-nowhere-review-of-caribbean-spectrum-of-the-seas

      Cruise To Nowhere: Royal Caribbean Spectrum of the Seas Review

      posted in Lifestyle, Travel

    • how-much-my-family-saves-in-transport-costs-from-cycling

      How Much My Family Saves In Transport Costs From Cycling

      posted in Lifestyle, Parenthood

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Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 2,054,374 Pageviews (all-time)
  • 1,467,129 Unique Visitors (all-time)
  • 72,249 Pageviews
  • 40,908 Unique Visitors
  • 17.5% Return Visitors
  • 1.41 Pages Per Visit
  • 01:13 Average Time On Site

(based on Google Analytics stats from time period of 01 Jun 2020 to 30 Jun 2020)

Audience Profile

  • 60% Male
  • Ages 25 – 34
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at [email protected].

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Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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