Heartland Boy

Seriously Singaporean Financial Literacy

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    • sledgehammer-ian-talmacs-unsplash

      Did Keppel Pacific Oak US REIT Tried To Kill An Ant With A Sledgehammer?

      March 3, 2024 By Alison_Liew 1 Comment

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      Heartland Boy 2023 Stock Performance Review

      posted in Investment, Singapore Stocks

    • shawnanggg-unsplash

      Does 5-room BTO flat make more resale profit than a 3-room BTO flat?

      posted in Investment, Singapore Property

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    • andre-taissin-unsplash-piggy-bank

      Did UOB One Account jump the gun in cutting interest rates too early?

      posted in Bank Deposits, Banking & Insurance

    • dbs-yuu-card

      DBS Yuu Card 18% Cashback Promotion Becomes Permanent – Why You Should Apply

      posted in Banking & Insurance, Credit Card

    • health-insurance-policy-unsplash

      Should I Upgrade My Health Insurance Policy (Integrated Shield Plan)?

      posted in Banking & Insurance, Insurance

  • Retirement
    • Retirement
      • Singapore CPF
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    • posb-savings-book

      What Inspired Me To Start My Retirement Planning At Age 25

      posted in Retirement, Singapore CPF

    • invest-srs-funds-know-withdraw

      Invest Your SRS Funds And What You Need To Know When You Withdraw

      posted in Retirement, Singapore SRS

    • Latest guide on tax reliefs and tax rebates for parents in Singapore

      December 3, 2023 By Alison_Liew 3 Comments

  • Lifestyle
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    • review-of-mealpal-singapore-that-now-serves-hawker-food

      Review of MealPal Singapore That Now Serves Hawker Food

      posted in Dining, Lifestyle

    • family-holiday-to-thailand-bangkok

      My Family Holiday To Thailand’s Bangkok With 2 Kids

      posted in Lifestyle, Travel

    • lenora-first-birthday

      Reflections On Lenora Turning 1 Year Old

      posted in Lifestyle, Parenthood

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Work With Us

Launched in January 2016, Heartlandboy.com is a website on personal finance run by the Heartland Couple. Heartland Boy is the Chief Content Producer who adopts his humorous take on topics pertaining to increasing income, reducing expenses, and preparing for retirement etc. As for Heartland Girl, well she assumes the indispensable role of Chief Executive Officer of Heartland Boy.

Website Statistics

  • 3,041,143 Pageviews (all-time)
  • 1,584,614 Unique Visitors (all-time)
  • 45,717 Pageviews
  • 31,400 Unique Visitors
  • 11.2% Return Visitors
  • 1.25 Pages Per Visit
  • 02:50 Average Time On Site

(based on Google Analytics stats from time period of 01 Feb 2023 to 28 Feb 2023)

Audience Profile

  • 50% Male
  • Diverse age group from 18 – 65
  • Audience Personas: Avid investors, Travel buffs, News junkies
  • Interested (Active Searches): Financial services, Travel/hotel & accommodations, Real estate/residential properties

Please refer to our Media Kit and Rate Card for more information on advertising options and rates. For further enquiries, send us an email at alison@heartlandboy.com.

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Welcome to Heartlandboy.com

Hello there, I am Heartland Boy! I am always thinking about how I can improve my financial literacy in order to achieve financial independence. This is the place to be if you are hungry for financial independence (sometimes good hawker food as well) and foolish enough to believe in the musings of Heartland Boy. Read More…

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All content expressed herein are the personal opinions of Heartland Boy and does not constitute the views of any company nor as professional financial advice.

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