Ever since ShopBack launched its ShopBack Button, Heartland Boy no longer misses out on valuable Cashback on ShopBack’s merchant websites. He gets prompted whenever he lands on a merchant website and all he needs to do is to click the “Activate Cashback” button to ensure his Cashback gets tracked. It was an innovative development by the folks at ShopBack, greatly enhancing the user experience. Lately, an incremental development got Heartland Boy excited once again! The ShopBack Button now automatically applies coupon codes to maximise a user’s savings while shopping online. In other words, not only is Cashback tracked after a purchase, discounts (if applicable) are also now directly subtracted from at checkout.
An Improved User Experience
Based on feedback and observations, ShopBack identified that many users were searching for coupon codes to maximise their online savings. More often than not, it was a hassle to manually apply these promo codes as the user had to return to the original site to copy and paste them one by one. Even after going through this laborious process, their frustration might ratchet up a few more notches as these vouchers may have become either invalid or expired. By studying the customer journey, the latest update to the ShopBack Button resolves another pain point – users no longer need to manually search for and apply coupon codes.
Instead of a manual search for coupons, users of the ShopBack Button will now be notified if there are available coupons on the website they are browsing and automatically apply a valid coupon! This ensures that only 1 step is required and the shopping experience becomes more seamless. Not only does this save time, it also helps the shopper to save more!
How ShopBack Button Works
1. Download the ShopBack Button
2. Start shopping as usual and when prompted, click “Activate Cashback”
3. The ShopBack Button turns green and a pop-up shows the number of valid coupons available as seen in Diagram 1

Diagram 1: ShopBack Button on Guardian activated and showing valid coupons
4. Coupons will be algorithmically tested at the checkout cart with the best coupon code relevant to your purchase applied to deliver direct savings to your purchase price
5. Cashback will also be successfully tracked in your ShopBack account. Note that for your first push (successful attempt) with the ShopBack Button, you will get 100% cashback, capped at $5. This can also be stacked with ShopBack’s new customer $5 welcome bonus.

Diagram 2: ShopBack Button tracks cashback successfully
Although this is a new feature, there are already 48 popular coupon-enabled merchant websites. Some top stores (non-exhaustive list) that Heartland Boy often patronises includes Lazada, iHerb, FoodPanda, Zalora, HipVan, Ezbuy, Cold Storage, Airbnb, Adidas, Guardian, Book Depository, StrawberryNet, FairPrice On, Honestbee, Amazon etc.
Download the ShopBack Browser Extension
Don’t wait anymore, download the ShopBack Button today! With one click of the Shopback Button, you get to (i) access thousands of coupons that have already been curated to ensuhttps://app.shopback.com/heartlandboyre that they are valid and (ii) be eligible for Cashback! Just one additional step in your typical online shopping experience could save you both time and money today! Of course, if you are still not a ShopBack user, do register to start saving money when shopping online.
Happy shopping, folks!
This article is written in collaboration with ShopBack but the opinions expressed here are entirely his own.
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